An interview with Threeasfour

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Once upon a time, at the dawn of the 21st century, art and music and fashion and dot com money were colliding in New York City, which had finally come out of its ‘90s recession funk. It seemed like anything was possible, and the boundaries between art and commerce were blurring at an ever-increasing rate. Being creative and making money were not mutually exclusive activities. Art fed off fashion and vice versa, and no one was accused of “selling out.” There were pop art collectives like Fischerspooner dazzling the art world and garnering corporate sponsorships from Levi’s, and Threeasfour – then As Four – who designed costumes once for Fischerspooner in the early days – were the darlings of a new indie spirit in New York fashion. Hype was the machine that fueled this new creative revolution. Then September 11th happened and the bubble burst. Art for art’s sake needed a smarter business plan….